investigating the role and interactions of consumers and producers in the market (for example, using a simple circular flow of income model, demand, supply, price mechanism)
investigating how consumers rely on businesses to meet their needs and wants
examining how businesses respond to the demands of consumers (for example, preference for healthy, environment-friendly, organic or ethical products and services)
Sustainability
exploring why businesses might set a certain price for a product (for example, because that’s what they think consumers will pay) and how they might adjust the price according to demand
considering how consumers might influence producers in other countries, such as those in the Asia region, to provide goods and services