Content description ACLCHU243

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Years 7 and 8 / Understanding / Language variation and change / ACLCHU243

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Identify the features of persuasive language and analyse its use in advertising

Elaborations

discussing the impact of word choices, including 连接词, and stylistic devices (for example 排比，拟人，比喻) on the effectiveness of television and print advertising campaigns
considering the role of English in the world of Chinese advertising and how English words and expressions are embedded into Chinese speech to market products to Chinese speakers, within China and globally.

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